CASE QUESTIONS
1. According to the case, what are some of the risks of following an observed consumer trend, like LOHAS?
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Write My Essay For Me2. Did Frito-Lay’s complex distribution network affect its marketing strategy? If so, how? If not, why not?
3. Is corporate culture an asset to the company? Why/why not?
4. Why should a company like Frito-Lay’s make such major moves toward sustainable and ethical sourcing? What are the benefits? What are the costs?
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