Conduct Research to Identify Top Trends: Why are shoppers migrating to private brands in the grocery industry

Conduct Research to Identify Top Trends: Why are shoppers migrating to private brands in the grocery industry

You will develop a paper that accomplishes two objectives:

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It will identify the three top trends in your industry and your rationale, based on the resources you have found, for your choices;
It will discuss the issue within one of the trends that you deem important, based on the current state of the industry, and will be supported by your analysis of facts and a well-reasoned conclusion of what it means to the industry.

Start with an outline and flesh out the main themes with supporting statements. This will become your roadmap to an organized paper. Draft, sleep on it, and edit. Repeat.

Your paper will be 5-7 pages, not including your cover page and References page(s), double-spaced and set up in APA standards. It does not require an abstract.

Your citations, both �in text� and in References will be in accordance with the APA Style Manual Sixth Edition .

Your headings will follow this general pattern:

Introduction
Findings
Top Trends of the _____ Industry
An Important Emerging Issue in a trend and what it means in context to the industry
Conclusions
References