You are the CEO of a Saudi Arabian company that is seeking to expand to foreign markets and establish itself as a global powerhouse. You are aware that there a number of strategies available to you, but how do you choose?
Explain and describe one type of business that might be most successful using an export-based strategy, and one type of business that might be most successful using equity investment overseas. Explain why each business would be successful using the given strategy.
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- 6 pages in length
- Support your analysis by referencing and citing at least three credible sources in addition to the course textbook. The SEU Virtual Library is an excellent place to search for scholarly articles.
- Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate
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