Category Business

Macro-segmentation refers to country-level segmentation, and micro-segmentation refers to consumer-level segmentation. What bases and strategies do marketing managers use for segmenting their international markets using macro- and micro-segmentation?

Macro-segmentation refers to country-level segmentation, and micro-segmentation refers to consumer-level segmentation. What bases and strategies do marketing managers use for segmenting their international markets using macro- and micro-segmentation? Welcome to one of the most trusted essay writing services with track…