Marketing is fraught with difficult nuances and a need to understand human psychology. You will need to explain segmentation of Generation Y and Z (and X for that matter). Much more detail is required. You also need to explain in MUCH more detail GAP’s changes and evolution. How did the re-positioning affect their existing segment. Why was that always going to be dangerous course of action, threatening longevity. (This is where the product life cycle is relevant to your paper.) You haven’t yet displayed much insight into the way fashion changes. To what extent do companies like GAP lead change and to what extent do they follow it? How can certain generations be “brand loyal from the start”? Wherever you make such sweeping statements, you need to explain them in business contexts. The competitor analysis was quite good but you will need to re-word the first paragraph after the sub-heading.
Please refer to page 83 of the 2nd attached file “Business_Management_Guide”. This is the assement criteria, please aim for the maximum score in each criteria.
Further details of the paper could be found on page 79.
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