The Toyota Corporation is developing its promotional plan for the coming year a

The Toyota Corporation is developing its promotional plan for the coming year a

The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its new vehicle, the Venza, on TV and in major natinonal magazines. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company’s strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.

138. Toyota’s television advertisements for the new Venza are examples of

a) publicity.

b) institutional advertising.

c) product advertising.

d) comparative advertising.

e) pioneer advertising.

139. If the ads include both the Venza and the Ford Edge, they would be examples of

a) institutional advertising.

b) public relations.

c) product advertising.

d) comparative advertising.

140. Advertisements such as the one proposed above for the Camry and hybrid SUVs, are most likely an example of

a) product advertising.

b) comparative advertising.

c) competitive advertising.

d) institutional advertising.

e) reminder advertising.

141. The advertising mentioned above in which Toyota features all brands of the company would be an example of

a) competitive advertising.

b) institutional advertising.

c) comparative advertising.

d) pioneer advertising.

e) product advertising.

Use the following to answer questions 142-145:

The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm’s entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the internet. It currently serves over 1.9 million bank accounts.

142. In 2008, Cal Ripken, Jr. and State Farm teamed up to promote State Farm’s national teen driver safety program. The marketing division at State Farm produced a one-page document that described the partnership, which was then published in several national newspapers and on the internet. The document from State Farm is an example of ______, while the publication in the newspapers is an example of _________.

a) public relations; publicity

b) public relations; a news release

c) publicity; advocacy advertising

d) a news release; publicity

e) publicity; a news release

143. When deciding on its advertising allocation for the coming year, State Farm Insurance could choose to spend the same amount as Safe Auto, another auto insurance company. This method of advertising appropriation is known as the _________________ approach.

a) competition-matching

b) arbitrary

c) objective-and-task

d) goals